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Тест 1, задание №1
READING Task 1
For questions 1-6 read the text and choose the best answer a,b,c,d
1 b – Cм.предложение
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products
2 d – Cм.предложение
The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demand.
3 a – Cм.предложение
Towards the end of the century many of the small industrial firms realized that they would be in a better position to weather economic depressions and slumps if they combined with other small businesses and widened the range of goods they produced so that all their eggs were not in one basket.
4 b - Cм.предложение
For instance, the future Lord Leverhulme decided to ‘brand’ his soap by selling it in distinctive packages in order to facilitate recognition and encourage customer loyalty.
5 d - Cм.предложение
For example, one contemporary Pears soap ad went into great detail about how the product could enhance marital bliss by cutting down the time the wife had to spend with her arms in a bowl of frothy suds.
6 c - Cм.предложение
Lord Leverhulme was one of the first industrialists to realize that advertisements should contain ‘logical and considered’ arguments as well as eye-catching and witty slogans. Many advertisers followed his lead and started to include ‘reason-why’ copy in their ads.
Преподаватель: Анкудинова Ольга Юрьевна, старший преподаватель кафедры социальных и гуманитарных дисциплин ПИ(ф)РЭУ им. Г.В. Плеханова.
#olympresupport
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